Marketing Campaigns for Real Estate

Market Quest contains the following marketing campaigns designed to stay in contact with prospects and past customers on a consistent basis. There are separate campaigns for buyers and sellers. Each campaign has letters in print and e-mail format.

·      Prospect Buyer – Stay in contact with prospects looking for an agent to help them buy a property. The goal is to help them decide to enlist you as their agent.

·      Prospect Seller – Stay in contact with prospects looking for an agent to help them sell their property. The goal is to help them decide to enlist you as their agent.

·      Client Buyer – When prospects decide to enlist you are their agent, this campaign stays in contact with them while they look for property. The goal is to encourage customer loyalty during the property buying process.

·      Client Seller – When prospects decide to enlist you are their agent, this campaign stays in contact with them while you list their property. The goal is to encourage customer loyalty during the property selling process.

·      Past Buyer – After the real estate transaction, this campaign stays in contact with your past buyer clients. The goal is to encourage client referrals and repeat business.

·      Past Seller – After the real estate transaction, this campaign stays in contact with your past seller clients. The goal is to encourage client referrals and repeat business.